Does it make sense for artists to place advertisements?


Investing in one’s career is often touted as a sound business move, an act of confidence in the future, the cost of doing business, taking responsibility – that kind of talk. But, which career investments actually give you a return on that investment? For artists, most would agree that art school tuition was a vital expense, as are art supplies, a studio rental and the cost of creating a Web site to display and promote their work. Other forms of investment are more debatable, such as publishing a catalogue of your own artwork, hiring a publicist or career coach. (Certainly, some artists claim these expenditures are a major part of their success.) Continue reading