I am the author of several books that look to assist fine artists develop their careers, including The Business of Being an Artist and The Fine Artist’s Career Guide (published by Allworth Press). They are not how-to books, because achieving success as an artist is not a matter of following prescribed steps, but a look at the experiences of a range of artists who have been successful.
Success, of course, may mean different things to different people: For some, it may mean winning a Guggenheim fellowship, or quitting the day job and just creating art, or getting on the cover of Sculpture magazine or Art in America, or having a retrospective at New York’s Museum of Modern Art, or it may just mean having an exhibition in an art gallery. Artists’ ideas about what constitutes success usually change as their careers progress. I define success in terms of being able to get one’s artwork in front of people who might be interested in it and generating sales.