Art Marketing 101: An Artist’s Guide to a Succesful Business Plan

Art Marketing 101: An Artist’s Guide to a Succesful Business Plan 192 pages $19.95 Penn Valley, CA: ArtNetwork, 2013 ISBN: 978-0940899-80-3

Constance Smith’s Art Marketing 101 is now in its 4th edition (just released in March). The book is structured like a workbook, walking the beginning artist through “Business Basics,” “Legal Issues,” “Strategies,” “Networking,” “Exposure,”  and “Strategic Planning,”  with spaces for the reader’s responses to specific questions and to broader planning suggestions. It leads directly to the same publisher’s Advanced Strategies for Marketing Art, dealing with the subject in more concrete terms, such as where to market. Continue reading

Silence

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Silence, edited by Toby Kamps, curator of modern and contemporary art at The Menil Collection, accompanied an exhibition of the same name that explored the paradoxical nature of silence, a phenomenon which exists only in the vacuum of deep space. This means that, for us, true silence exists only in the imagination, since even in deafness we are plagued the incessant clamor of our own consciousness. The catalogue includes a forward by Josef Helfenstein, director of The Menil, and Lawrence Rider, director of the UC Berkeley Art Museum and Pacific Film Archive, as well as essays by Kamps, Jenny Sorkin (assistant professor of contemporary art and critical studies at the University of Houston), and Steve Seid (video curator at the UC Berkeley Art Museum and Pacific Film Archive). Continue reading

The Time is Now: Public Art of the Sustainable City

Public art commissions always require justification—and that should tell us something. If traditional systems of representation are bankrupt and common values suspect, if committee-driven compromises can only dole out watered-down abstract “spaces” carefully formulated to offend no one and convey nothing, why do we bother? What is the purpose of public art? We say that it’s something we should have, but no one can convincingly explain why it’s necessary. “Uplift” and other vague intangibles get trotted out, but it’s hard to connect these “benefits” to projects that end in entertainment and strive for nothing loftier than increased tourist revenues. Until we can say that we need public art, nothing is going to change; and we won’t need it until it succeeds in touching and improving people’s lives in tangible ways. Continue reading

The Art of Not Making

Michael Petry’s The Art of Not Making: The New Artist/Artisan Relationship explores the issue of authorship through works in various media not technically “made” by their nominal creators.Petry, director of MOCA London, suggests that there is a “new” artist/artisan relationship, precipitated by a growing taste for highly crafted, spectacular works and an increased emphasis on technical ambition. This relationship most notably characterizes the atelier systems of Jeff Koons, Damien Hirst, and Takashi Murakami, who are notorious for employing hundreds of assistants. In their model of artistic production, the artist has the vision and the artisan brings it to life, placing the divide between artist and artisan in the space between conception and production, between artistic genius and technical know-how. Continue reading

Presence: The Art of Portraiture

Presence: The Art of Portrait Sculpture, published to accompany an exhibition on view at the Holburne Museum through September 2, addresses an eerie quality shared by portraiture from antiquity to the present. What ties these three-dimensional works together is an undeniable presence—a strange, life-like quality beneath their stony (or waxy, or wooden, or bronze) surfaces. In this book, Sturgis manages to capture and articulate the uncanniness behind portrait sculpture. Whatever a portrait sculpture’s style (hyper-realistic or subtractive and archetypal), when we come face-to-face with one, we succumb to an almost uncomfortable sensation as we try to reconcile the sentient presence we feel with our knowledge that the work is, in fact, inanimate. This sense of presence, and fear of it, in inanimate objects has been a subject of great fascination throughout time. From Hoffman’s Olimpia in “The Sandman” to Blade Runner’s replicants, to the wax figures of Madame Tussauds, there are many examples of our obsession with the thin dividing line between animate and inanimate, real and unreal. This quality, this presence, this ambiguity, lies behind the powerful and endlessly captivating power of portrait sculpture, which Sturgis demonstrates in his comprehensive survey of three-dimensional portraits. Continue reading

Peaceful Places: Washington, D.C.

At the turn of the century, after the industrial revolution led people to cities in droves to find work, German philosopher Georg Simmel observed a change in human behavior. Over-stimulated by multitudes of people, advertisements, buildings, cars, and noise, city folk tended toward emotional detachment from one another, despite and because of living and working in such close proximity. Continue reading

Louise Bourgeois: The Return of the Repressed

Reading Louise Bourgeois’s journals is an intimate, visceral experience. Due to my eagerness to “read” Bourgeois, I skipped the texts by art historians and psychoanalysts and plunged into her writings, which is volume two. Philip Larratt-Smith’s concise editor’s note says that most original spellings, capitalizations, and spacings have been maintained and that the artist’s most intensive period of psychoanalysis was 1952-66 with Dr. Henry Lowenfeld. These journals give us glimpses of those years and writings up to 2008. Continue reading

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